I knew that working on the mental aspect of the game was important but wasn’t quite sure where to start. I had met with several sports psychologist over my career but felt like the information I had received was generic and I wasn’t sure how to consistently apply it. Working with Sam changed that. He was familiar with many of the challenges and difficulties that come with my position and had the insight necessary to make the techniques we talked about stick. The biggest game changer for me was being able to recognize the thoughts and feelings I was experiencing and then utilizing the tools I learned to channel them in a productive way.

Recovering from my ACL and meniscus injury has been one of the hardest phases of my life. The physical pain is one thing, but the emotional weight - the doubt, the fear of re-injury, the feeling of falling behind - hits even harder. Sam has helped me navigate all of that. The tools learned, combined with Sam’s constant reassurance, have given me hope and strength on days I didn’t have it in me.

Sam has been a great aid to my development - opening my eyes to mental tools that I have never heard of before. He's helped me become more consistent and significantly boosted my self-belief.

I’ve been working with Sam for a few months, and the planning of sessions and the 24/7 support he provides have been essential for my success and for becoming a better person. I can’t thank Sam enough for his professionalism and empathy.

Working with Sam has been a turning point in my skating career. Before starting, I was at my lowest point - close to giving up, feeling deflated and empty after constant injuries, growth issues, and illness. I’d lost trust in myself both mentally and physically.

Sam gave me the tools to rebuild my resilience and belief, and to keep moving forward when I felt like quitting. I’m incredibly grateful to Sam. I trust the process, and I’m now more motivated and determined than ever before.

I really enjoyed working with Sam. Coming back from a serious injury, I knew how important it was to stay strong mentally, and we did an amazing job with that. On top of that, we worked on practical tools that will help me come back stronger than before.

Sam has helped me free myself in situations where I was previously unable to and really extract the most out of myself on any given day. His thoughtfulness in planning our sessions and the structure he has created has allowed me to easily understand what I need to do to perform at 100%.

Sam has delivered a world class performance psychology program specific to my needs as a professional runner. I am now confident in deploying a variety of simple and effective mental tools that help me maximise performance and more importantly enjoy training and racing again.

Working with Sam has helped me get 100% clear on my competitive identity, stay grounded in what makes me feel at my best, and consistently bring that version of me into games. I now have a clear mental performance system I can carry with me throughout my career.

Sam has been an immense help - flexible and adaptable to the twists and turns of football. He’s been like a rock in a storm, giving me tools to anchor myself through strategies and action-based planning. In our time working together, he’s helped me maintain self-belief, improve mental fortitude, and cut through the noise to focus on what truly matters for reaching my goals.

Sam has taken my mindset and performance to another level by giving me personalized mental tools and helping me build a system that works for me in competition. Since working with Sam, I’ve won trials for the ADCC Jiu Jitsu World Championships and stayed undefeated in both wrestling and BJJ. Now I consistently compete feeling confident, focused, and locked in.

Sam’s Peak Performer Program gives any athlete advantage over their competition. Playing at the professional level for the first time, right after taking almost a year off, was an extremely hard year. Working with Sam, I truly believe I am equipped with the mental skillset needed to confidently advance in the direction of my dream; be an Elite Athlete.

Before working with Sam, I had already practiced some mental tools, but Sam helped me gain clarity and put everything into perspective. He provided exercises that truly fit my needs and helped me turn them into daily habits. I’m extremely happy with the transformation and feel like a better athlete and person compared to a few months ago.

Sam helped me become a better goalkeeper by teaching me to process anger and set backs more effectively. I now have a clearer mind and can focus on playing my best. Sam’s work is very effective and I would recommend him to any athlete looking to gain a performance edge.

I hired Sam to help me rediscover the true me. After going through a big transition in sport, I felt as though my confidence had eroded and I was unable take action - not only as an athlete, but also in life. Immediately, he was able to help me craft, refine, and execute an effective and actionable path forward. Thanks to his wisdom and guidance, I’m now on track for the big things I hope to achieve.

Sam helped me to build a mindset that allows me to perform at a high level consistently. He equipped me with the right tools to use both when I perform well but also when I have a bad period.

Sam's genuine personality, coupled with a remarkable amount of knowledge and wisdom has been a game-changer in my life, business, and athletic endeavors.

For those seeking a fast track to peak performance, I highly recommend working with Sam.

Sam has been a huge help. He’s allowed me to strengthen my mentality with strategies and techniques that he individualised to me. I’ve noticed big shifts on the pitch from tweaks made to my mindset.

I’ve worked with Sam for the past six months and can’t overstate the impact he’s had on me. From breaking into the starting lineup to dealing with repeated injuries, he’s supported me through every phase. Sam has given me mental tools I rely on daily, both as a footballer and as a person. His support has helped me stay composed, focused, and resilient through setbacks that could’ve easily derailed me.

Sam has been a huge help for the mental side of my game. Thanks to the work we’ve been doing, I’ve become more confident, stepped up as a leader, and I’m enjoying the best start to a season in my career.

Working with Sam has been incredibly beneficial, as he’s helped me understand how to respond to different situations through techniques that work specifically to me. His advice is very clear and practical, which allowed me to overthink less and understand my mind.

Sam has played such a pivotal role in helping me become not just the athlete, but the human I have always wanted to be. He’s helped simplify seemingly complex topics and has allowed me to become more reflective and accepting of growth and change. I am so grateful that I crossed paths with Sam and couldn’t ask for a better partnership!

Sam's guidance has transformed my mindset, both in golf and in life. Through his methods, I’ve built a stronger, more focused mental game, improving my performance on the course. But more importantly, my confidence, resilience, and ability to handle pressure have reached new levels.

Working with Sam has been such a gift. The tools and approach he taught me really helped to unlock a new edge to my game, where I can be more centered and deliberate on the field, and have new weapons in my competitive toolbox.

Working with Sam I am currently beating overthinking and using all my brain to improve my performance in everything from training, to the gym, and to competing on the track, and the results are showing. I am well on my way to becoming The complete athlete, and it’s all thanks to Sam. 

I developed a clear understanding of my identity as an athlete and how to present myself with confidence. I also learned to perform at my highest level, executing tasks with precision to meet the high standards I set for myself. Sam helped me become a stronger competitor, enhancing both my personal performance and my competitive edge.

Sam has introduced my son to a range of powerful Tools & Techniques to assist him to adopt the mindset and resilience required to succeed at a Premier League Academy. At just 16, he's been invited to train with the first-team on multiple occassions.

Thanks to Sam I was able to get through one of the toughest periods of my career. He helped me rebuild my mindset and my approach to myself, to tennis, and to life. The mental tools and strategies brought a new level of depth to mental training, and Sam’s genuine support and dedication to helping and supporting me made all the difference.

Through Sam’s program, I learned to trust myself again, transform doubt into clarity, and approach every challenge with curiosity and strength. I now feel grounded, resilient, and fully aligned with the path I’m creating in both my sport and my life.

Sam Martin is inexplicably experienced and intelligent when it comes to sports psychology. He has taken my mental game to the next level.

Sam has been a fantastic support in such an important moment in my career - debut for the Danish National CP Football Team and the start of the season for a new club. Sam has definitely helped me handling the pressure of being a national team player, and he has significantly boosted my self belief.
Sam’s expertise and empathy is something I really needed at that point in my career.

My field is extremely fast-paced and performance-driven, and despite trying many trainings over the years, nothing has compared to the impact of working 1-1 with Sam. Our work together has opened my eyes to how I can think, plan, and execute at a higher level while becoming a better, more grounded version of myself. The tools he’s given me are things I’ll use for the rest of my life.

Before working with Sam, I struggled in every high-pressure situation, which really hurt both my confidence and my performance. After committing to the program, I feel much more secure when pressure arises. I no longer let mistakes or other people’s opinions influence me, and I can handle challenges with a lot more confidence and clarity.

Sam has helped me grow both as a player and a person over the past eight weeks. His knowledge of the mental side of elite performance has been invaluable. I would recommend Sam to any athlete serious about improving mentally, physically, and taking their game to the next level.

Sam helped me navigate the many complex tasks of filmmaking more effectively by offering tools that will last me a lifetime. One of the biggest changes came through the understanding of circles of control. This alone helped me greatly improve my strategy because of better and stronger decision-making with a greater trust in myself.

Sam's support and program have taken my confidence to the elite level. He has made me believe in myself more than I ever could’ve imagined and this has been reflected in my recent performances.

Sam has shown me how to change the way I perceive pressure and has taught me techniques to take control of my mind before, during, and after competition.

Working with Sam gave me clarity and confidence, both on the pitch and in my mindset. Thanks to his tools and his support, I became mentally stronger and more consistent. His coaching helped me take an important step forward as an athlete and as a person.

Working with Sam has been the most valuable part of my first year as a professional footballer.

His tools and guidance have helped me stay focused, grow as a player, and perform with confidence, approaching every challenge with the right mindset.

Sam’s expertise and guidance has been indispensable in my life’s process extending far beyond athletics. His knowledge has helped me completely trust my process and have complete gratitude in the opportunity and life I have chosen.

For those wanting to realize your limitless potential, seeking Sam’s wisdom would be an excellent choice.

Working with Sam gave me clarity. He helped me understand what mental skills to train and how to approach them. He was the missing piece I’d been looking for, and now I’ve got a mindset system I can carry with me for the long run.

Working with Sam has completely changed the way I approach challenges, both on and off the field. His ability to understand exactly what I needed helped me grow in confidence and resilience. Sam didn’t offer one-size-fits-all advice - every conversation felt personal and impactful. I now tackle setbacks with a stronger mindset and see real progress in my performance.

Sam's detailed approach has helped me develop a resilient mindset enabling me to handle setbacks and adapt to challenging situations. Thanks to his guidance, I am back on track in becoming the best version of myself as a footballer.

Sam helped equip me with a personalised mental toolbox of mental skills and techniques. This has improved my mental resilience and self belief tenfold, encompassed by my best year playing football to date. I am able to achieve a flow state each game, and have managed a sustained period of selection, for the first time playing at senior level in 5 years.

Despite not being an athlete, Sam was the perfect fit to understand where I was in my entrepreneurial career. The tools he has given me have fixed the proverbial leaky bucket. I now have my mojo and focus for the next set of challenges I will pursue. He is incredibly professional, detail orientated and fun to work with.

I had a rough time in 2023 - which started with shoulder issues shutting me down early in the year, and an inevitable surgery before the summer. A special thank you goes to Sam, he kept my spirits up and kept me focused on my recovery, mental toughness, and commitment to my goals.

Sam’s programme has allowed me to improve my mental game a ridiculous amount in only a few months, as well as allowing me to fall back in love with my sport again. I now have a catalogue of exercises and tools to fall back on if my motivation or confidence levels were to fall again.

Sam asked the questions that needed to be asked and provided the guidance that I didn't even know I needed. Not only did he unlock my potential in the game I love, he also gave me the tools I need to succeed and be more happy in life.

The help, tools and insight we learned from Sam have been extremely helpful in my son’s development. In today’s world where mental resilience is playing a larger role daily in professional sports, I would 100% recommended Sam to anyone who is having any issues with the mental side of their game.

Before working with Sam, my daughter let small mistakes ruin her performance. In just a couple of weeks, her confidence and approach to the game transformed. The tools Sam provided kept her confidence high throughout matches, and she started scoring goals from shots she’d never have dared to try. She’s now more willing to take risks and is thriving at national talent ID camps.

Working with Sam has been life-changing for me. I am grateful for the journey we've taken to improve my golf game, which has led to immense personal and professional improvement. Sam’s patience and tailored approach have enhanced my mental fortitude, making me a more confident golfer.

While working with Sam,  I became more confident in my abilities and was able to use that confidence to look at problems as opportunities. What stood out to me the most was Sam's ability to focus on areas of growth that I needed. There wasn't a time that I felt like I was getting a generic response. Sam has shown me what it means to be present and people-focused. He is a great leader and has inspired me to embrace what's possible. 

Working with Sam has helped me gain greater clarity on the things holding me back as a player, as well as identifying the solutions to overcome them. When Sam talks, everything suddenly makes sense. You can see the change in your training and performance levels in an incredibly short period of time.

Working with Sam has helped me so much. Before, I struggled with confidence and staying focused, but his coaching changed that. He understands exactly what you need and gives great advice.

I now feel more confident and I can finally play without fear and enjoy my sport more than ever.

Sam helped me completely sort out and personalize my mental game. Before my spring season in MLS Next, my mental training philosophy was unclear. Performances were inconsistent. I was unsure of my capabilities as a player. This spring, Sam helped transform my mentality to a place of pure confidence and composure and my performances have been up ever since.

Sam carefully and methodically works with you to pin point the exact problem that's holding you back from dominating in your sport. It's tailored to you and it's EFFECTIVE.  So much so that people started to comment to me about how much better I was playing.  

I've worked with a mental coach before, but I had never felt as confident about my mental game since working with Sam. His guidance helped me finally be able to deal with toxicity, play without fear, improve my work ethic, and get into flow state.

Working with Sam was nothing less but amazing. I was a bird in a cage and with Sam’s help, I was able to destroy the lock and fly into the air, full of dreams and confidence. He helped me find the best techniques and strategies that helped me reach new heights that I thought were once unattainable.

Sam helped me progress as a person in such a short period of time, this skyrocketed my performance on the pitch. His craft and techniques assisted me to develop, and quickly advance to the next level. I learnt how to enjoy the sport again, play with confidence and be an impact player. I would firmly suggest you allow Sam to guide you to the next level.

Working with Sam was one of the best decisions I could’ve made. Before the start of the season, I was somewhat lost mentally. With Sam’s help I altered my way of thinking, improved my approach and enhanced my “mental toolbox” resulting in me playing confidently and overall better.

When I first started working with Sam I had been low on confidence and was worrying about things that I couldn’t control. Not only have I started to play my best again with Sam’s coaching, but he has also given me the tools to take my game to the next level.

Sam has helped me to change from someone waiting for the right moment, to make the right moment for myself. He has changed my game as a footballer in ways I wasn’t sure I could. He has helped me in my day to day life and football with the techniques he has given.

I’ve been working with Sam Martin for almost 9 months now and it is safe to say that our sessions have lead to elevated levels in my performance, on and off the pitch.