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The step-by-step mindset system for athletes who want to crush self-doubt, dominate under pressure, and perform at their highest level.
Maybe it’s the nerves that won’t go away before big games.
Maybe it’s the self-doubt that creeps in after one mistake.
Maybe it’s the frustration of training relentlessly, only to fall short when the pressure spikes.
Every athlete faces these battles - but most never figure out how to win them. They try to “tough it out,” force themselves through, or pretend they don’t feel it. But that only makes the pressure louder.
The truth is, you don’t need more talent, more grind, or more hours in the gym. You need a proven mental system that helps you:
Reset and regain control when pressure builds.
Silence negative self-talk and play with freedom.
Build routines that keep you steady and consistent.
Step into your true identity as a confident athlete.
That’s exactly what Complete Confidence gives you - a step-by-step framework that takes you from shaky belief to unshakable trust in yourself, in just 30 days.
I’m Sam - I’ve coached athletes across more than 25 different sports and 30+ countries. From international-level footballers and NFL players to world championship competitors, I’ve helped athletes at the very top of their game break through the same mental barriers you’re facing right now.
And I learned my trade from two world-class universities:
BA in Sociology & Psychology (Cambridge)
MSc in Performance Psychology (Edinburgh)
This isn’t about fluff or motivation. It’s about giving you the exact tools elite performers use to stay calm, focused, and confident when everything is on the line.
I work with countless athletes who have ridiculously busy schedules - training, traveling, competing, recovering, and sometimes juggling school or full-time work. That’s why I’ve designed Complete Confidence to be as to-the-point and actionable as possible.
This course takes just 15 minutes a day:
Watch a short, focused video lesson.
Complete a simple written exercise to consolidate your learning and create actionable plans.
Apply what you learn in your next training session or performance.
No fluff. No overwhelm. Just practical, proven strategies you can apply immediately.
Gain control over stress, nerves, and emotions so you can perform with clarity under pressure.
Reprogram your self-talk, silence destructive comparisons, and channel your energy to where it matters most.
Develop elite habits and routines so that discipline and full commitment become second nature.
Cement unshakable belief, consolidate your newfound performance identity, and complete your transformation into the athlete you were born to be.
While this is a brand-new course, everything inside it comes from years of one-to-one coaching with high-performance athletes - strategies that have led to real, life-changing results, such as:
Earning a first-ever international call-up
Signing a first professional contract
Smashing personal bests
Climbing 200+ places in world rankings in a single season
Winning national championships and medals on the world circuit
Winning prize money for the first time in their career
Getting scouted and signing with some of the biggest teams in Europe
I can’t promise those exact results - because performance is personal -but I can guarantee that if you fully apply this system and follow the program, you will have:
✅ Unshakable confidence to perform under pressure.
✅ A clear mental game plan that keeps nerves in check.
✅ The habits and discipline of a pro that make success inevitable.
✅ A personalised toolkit to crush self-doubt and step into your best self every time you compete.
This is your chance to build a complete confidence system you can rely on for your entire career - no matter the sport, level, or stage of your journey.
Athletes spend thousands every season on 1:1 mental performance coaching to gain an edge. For a fraction of that, Complete Confidence delivers a proven, career-long mindset system you can apply season after season.
Pay once - and own it for life.
This isn’t just a course - it’s your ultimate playbook for confidence, consistency, and performance under pressure.
FC Dallas
Sam has been a great aid to my development - opening my eyes to mental tools that I have never heard of before. He's helped me become more consistent and significantly boosted my self-belief.
Fencer - Angola National Team
I’ve been working with Sam for a few months, and the planning of sessions and the 24/7 support he provides have been essential for my success and for becoming a better person.
British Junior Champion | Wimbledon Boys’ Doubles Finalist
Sam has helped me free myself in situations where I was previously unable to and really extract the most out of myself on any given day. He's allowed me to easily understand what I need to do to perform at 100%.
Arsenal & England U19
Working with Sam has helped me get 100% clear on my competitive identity, stay grounded in what makes me feel at my best, and consistently bring that version of me into games.
International Footballer – Malta
Sam has been an immense help - flexible and adaptable to the twists and turns of football. He’s helped me maintain self-belief, improve mental fortitude, and cut through the noise to focus on what truly matters for reaching my goals.
Professional Volleyball Player
Playing at the professional level for the first time, right after taking almost a year off, was an extremely hard year. Working with Sam, I truly believe I am equipped with the mental skillset needed to confidently advance in the direction of my dream; be an Elite Athlete.
Parent of a Premier League Academy Player
Sam has introduced my son to a range of powerful Tools & Techniques to assist him to adopt the mindset and resilience required to succeed at a Premier League Academy. At just 16, he's been invited to train with the first-team on multiple occassions.
Goalkeeper - TNS
Sam helped me become a better goalkeeper by teaching me to process anger and set backs more effectively. I now have a clearer mind and can focus on playing my best.
Professional Handball Player
Sam helped me to build a mindset that allows me to perform at a high level consistently. He equipped me with the right tools to use both when I perform well but also when I have a bad period.
3-Time World Champion, 2-Time Guinness World Record Holder
Sam's genuine personality, coupled with a remarkable amount of knowledge and wisdom has been a game-changer in my life, business, and athletic endeavors.
Esports Athlete (Valorant)
Sam asked the questions that needed to be asked and provided the guidance that I didn't even know I needed. Not only did he unlock my potential in the game I love, he also gave me the tools I need to succeed and be more happy in life.
Kendama Player
Sam helped me develop a clear understanding of my identity as an athlete and how to present myself with confidence. I also learned to perform at my highest level, executing tasks with precision to meet the high standards I set for myself.
An athlete’s career is incredibly short. Every day counts. Every season is a chance - and every missed opportunity is a moment you can never get back.
Many athletes look back wishing they’d taken the leap. The best ones take action now. They commit. They train their minds as fiercely as they train their bodies.
Complete Confidence is your fastest and clearest path to unlocking the mindset of a top performer. It’s the difference between wondering “what if?” and knowing you gave your career everything you had.
The choice is yours. Start now. Master your confidence. Transform your career.
Yes - this course is designed for athletes across all sports. Whether you’re on the track, in the gym, on the pitch, or in the pool, the mental skills and strategies taught here apply to any competitive environment. Confidence is a universal performance tool, and this course gives you a framework that works regardless of your sport.
No - your current level doesn’t matter. Whether you’re just starting out, competing at an amateur level, or performing at the elite stage, confidence is something every athlete can develop and strengthen.
Not much - the course is designed to fit into a busy training schedule. Each day, you simply watch a short video, then spend a few minutes completing a written exercise. In total, it generally takes around 15 minutes a day. These small, consistent actions build powerful changes over time without taking time away from your training.
It depends. Confidence is a skill, and just like physical training, results depend on where you’re starting from and how deeply you work on it. Many athletes experience immediate wins - even after the first few days - but it’s a continual process. In 30 days, you will have the full toolkit to build complete confidence. However, to maintain and strengthen it, you must keep practicing daily. Confidence isn’t a one-off change; it’s a skill that needs regular reps to make it permanent.
All sales are final. This is a digital product, meaning once the content is accessed it can’t be returned.
My guarantee comes from years of delivering results. For five years, I’ve built a reputation for making high-quality, effective content in mental performance coaching. If you’ve watched my free material, applied it, and seen results, that is proof that the methods work.
If you’re unsure, I recommend engaging with my free videos first. Apply those principles. See the results for yourself. Then, if you’re ready to take full ownership of your confidence, this course will take you much further.